WordPress is an ideal tool for businesses and companies to showcase their products and services and attract new customers. It helps you share textual content on the internet in the form of a blog, sell products and services through an online store, or simply publish photos and videos of your work.
Technically speaking, it is a content management system (CMS) for managing your website's content. The best thing about WordPress is that it is easy to use and flexible enough to create various types of websites. That's why it has become so popular. In fact, according to recent surveys, WordPress powers up to 60% of all websites on the internet.
There are many reasons why you should consider using this content management system, and we will go through the most essential ones.
When it comes to website content management systems (CMS), WordPress is one of the most versatile and customizable options. You can use it to showcase your services and products, create a personal blog, gallery of photos or videos, offer interactive educational courses to visitors, and much more. The possibilities are virtually endless.
With the help of a professional developer, you can have a website that visitors will love, one that truly represents your company, is tailored to your specific needs, and helps you reach more potential customers.
Many clients complain that their websites are difficult to manage and making changes to them is very complex. You shouldn't need an IT degree to make minor content updates to your website. One way to have a website that you can manage yourself is by building it on a user-friendly CMS like WordPress.
Because WordPress is easy to use and manage, it also comes with lower setup and maintenance costs. Even if you decide to invest in custom website design, there are no initial licensing or software fees associated with WordPress.
Compared to the costs of other platforms or custom CMS development, a website built on WordPress will generally cost less. The final price will, of course, depend on the features that need to be incorporated, the level of customization, scope, and a few other factors.
Furthermore, simpler maintenance and management will result in time savings, and most clients can handle it themselves.
Compared to other platforms and depending on how it is set up, WordPress is relatively SEO-friendly. Its code is relatively simple and clean, making it easier for search engines to read, crawl, and index.
It has many built-in features that are the foundation of good SEO, including responsive design capabilities and mobile compatibility.
Custom development requires a set of programming skills and can be costly. While it may be a good option in some cases, in most situations, installing a plugin that adds the desired functionality to your website is the best solution.
There is an endless number of plugins available that can be used to add all sorts of advanced features, such as analytics tools, contact forms, ordering systems, e-commerce functionality, or membership areas. However, it is important not to overuse plugins, as they can impact your website's speed and SEO.
Online security and protection are vital. A single vulnerability can have disastrous consequences. Security measures need to be constantly monitored and reviewed, as hackers continuously change and develop their methods.
WordPress has been developed from the start as a secure platform for running websites, thanks to its integrated security features. However, to keep your website as secure as possible, additional security measures, such as the aforementioned plugins, should be implemented.
By using the WooCommerce plugin for WordPress, you can add an e-commerce feature to your website. Currently, WooCommerce powers over 28% of e-commerce websites. It is suitable for small and large online businesses alike. The basic product is free, and there are many paid add-ons and premium features available.
Similar to WordPress, WooCommerce can be customized to fit your company's needs and seamlessly integrated into your website. Prefer another platform, like Shopify? It can also be easily integrated into WordPress-based websites.
WordPress is designed to be scalable and work well with both small and large companies. This means that your website can grow alongside your business without sacrificing performance. WordPress is a platform that facilitates everyday website management, remains a cost-effective solution, and offers endless growth possibilities.
Choosing the right content management system for your website is just the initial step toward creating a modern website that provides a great user experience and is easy to manage.
If you have any questions about how WordPress can benefit your business or are interested in creating a new or updating an existing WordPress website, check out our reviews and schedule a free consultation.