Branding

Branding and brand identity from strategy to guidelines

We help you define what makes your company different and turn it into a visual identity customers recognise at a glance – on your website, in ads and on your business card.

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When branding makes sense

Branding pays off when customers start comparing you with competitors.

You're starting a company

Start with an identity you won't need to redo in a year.

You've grown

Your early visuals no longer match the quality and prices you offer today.

Everything looks different

Website, flyers and social media don't feel like one company.

New target audience

You want to reach higher-value clients or a new market.

What we do in branding

Brand identity isn't just a logo – it's a system that makes you consistent wherever customers meet you.

Brand strategy

Positioning, values, personality and key messages that all communication builds on.

Naming and tagline

Help with a company or product name and a tagline that captures what sets you apart.

Brand design

Logo, colours, typography, graphic elements and photo style designed as one system.

Brand guidelines

Clear rules for your team, designers, printers and agencies.

Tone of voice

How your brand speaks, with examples for web, email and social.

Brand rollout

We apply the new identity to your website, templates, social media and print.

How it works

From understanding your business to finished guidelines.

01

Workshop

Business, customers, competitors and brand ambitions.

1 week
02

Strategy

Positioning, values, personality and key messages.

1–2 weeks
03

Brand design

Visual identity concepts and refinement.

2–3 weeks
04

Guidelines

Usage rules and hand-over of all assets.

1 week

How much branding costs

Indicative prices by scope. Strategy workshops and naming are quoted after a consultation.

Visual identity

Brand foundations for smaller companies

from €490
  • Logo (3 concepts)
  • Business card and letterhead
  • Social media kit
  • Basic brand guidelines
  • Print-ready files
  • 3 revision rounds
Get a Quote
Most popular

Brand identity + guidelines

Complete brand system

from €1,999
  • Complete logo system
  • Colours, typography, graphic elements
  • Print and template set
  • Marketing materials
  • Brand book (20+ pages)
  • Priority support
Get a Quote

Strategy and naming

For new brands and rebrands

Custom
  • Strategy workshop
  • Positioning and values
  • Naming and tagline
  • Tone of voice
  • Follow-up brand design
Get a Quote

Prices are indicative and depend on project scope. We'll prepare an exact quote after a consultation.

Brand building

Branding that gives your company a face

Branding defines what makes your company different and turns it into a consistent brand identity – from strategy and tone of voice to logo, colours and brand guidelines. The result is a brand customers recognise and remember. Visual identity starts at €490, a complete brand identity with guidelines at €1,999.

What brand identity is

Brand identity is everything customers recognise you by: name, logo, colours, typography, photo style and the way you talk. The logo is just one part. More in our glossary: branding.

Brand strategy comes before the logo

The most common mistake is starting with the logo. Without strategy you get a nice picture that says nothing. We first define who the brand is for, why it's better than competitors and what it should make people feel. Among other frameworks we use Kapferer's brand identity prism, which looks at a brand from six angles: physique, personality, culture, relationship, reflection and self-image.

What brand guidelines include

  • Logo, variants and clear space
  • Incorrect logo usage
  • Colour palette in CMYK, RGB and HEX
  • Typography and heading hierarchy
  • Graphic elements and icons
  • Photo and illustration style
  • Tone of voice with examples
  • Print and social templates

When a rebrand pays off

A rebrand makes sense when you've changed focus, target new customers or your visuals are so dated they hold back sales. Often a logo refresh and consistent materials are enough – we always recommend the smallest change that meets the goal.

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Graphic design

Logos, print and ad creatives in your brand style.

Website development

A website that presents your brand online.

Social media marketing

Content that keeps your brand top of mind.

What our clients say

Feedback from companies that trusted us with their brand and visuals.

"Spolupráce s Weboptim byla jedna z nejlepších zkušeností, co jsem měla. Od začátku skvělá komunikace, pochopení mé vize a ochota doladit každý detail přesně podle mých představ."

Jitka Jakimeczková

Jitka Jakimeczková

"Spolupráce s panem Gáboríkem a jeho týmem fungovala skvěle, vše jsme si vyjasnili, nastavili a finální cena odpovídala té dohodnuté."

Martin Vokálek

Martin Vokálek

EUROPEUM

"Profesionálny prístup, výborná komunikácia a krásny výsledok. Určite odporúčam!"

Anna Sidlovská

Anna Sidlovská

Branding FAQ

What to know before building a brand.

A visual identity with logo, business card and basic rules starts at €490. A complete brand identity including guidelines starts at €1,999. Strategy workshops and naming are quoted individually.
A visual identity usually takes 3–4 weeks; full branding with strategy and guidelines 5–8 weeks, depending mostly on how quickly concepts get feedback.
A logo is one element. Brand identity is the whole system – logo, colours, typography, graphic elements, photo style and tone of voice – that keeps you consistent everywhere.
Yes, as soon as more people or vendors work with your brand. Without guidelines, visuals drift apart over time.
Yes. If your logo has recognition, a refresh plus clear rules is often better than a full rebrand.
Information about your company, customers and competitors, examples you like and dislike, and time for the kick-off workshop. We handle the rest.

Want a brand customers remember?

Let's talk about where your brand is today and where you want it to go. We'll recommend a scope that makes sense.