Online Marketing – Articles & Guides

Online marketing

Online marketing in practice: SEO, PPC, social media, email and affiliate. How to connect the channels so they bring enquiries, not just traffic.

16 articles in this category

SEO (13)(AI) Artificial Intelligence (19)Webs and e-shops (15)Online marketing (16)

Online marketing

November 1, 20268 min read

Online marketing: what it is, the main channels and how to start

What online marketing is, how it differs from digital marketing, its main channels (SEO, PPC, social media, email) and how to get started in five steps.

Peter GáboríkRead more

SEM: SEO or PPC? What pays off and when to combine them

Online marketing

October 29, 20269 min read

SEM: SEO or PPC? What pays off and when to combine them

SEM (search engine marketing) rests on SEO and PPC. Compare cost, speed and return, and learn when ads, SEO or a mix of both makes most sense.

Peter GáboríkRead more

Automated reporting in Looker Studio (Data Studio): a dashboard instead of spreadsheets

Online marketing

October 23, 202611 min read

Automated reporting in Looker Studio (Data Studio): a dashboard instead of spreadsheets

Automated reporting in Looker Studio, now called Data Studio again: connect GA4, Google Ads and sheets, build a dashboard and email the report on a schedule.

Peter GáboríkRead more

Google Analytics 4: a setup and reporting guide for businesses

Online marketing

October 18, 202611 min read

Google Analytics 4: a setup and reporting guide for businesses

Google Analytics 4 step by step: how to create an account and data stream, set up key events, data retention and cookie consent, and which reports to watch.

Peter GáboríkRead more

Google Tag Manager (GTM): How to Track Your Website Without Touching the Code

Online marketing

October 18, 202610 min read

Google Tag Manager (GTM): How to Track Your Website Without Touching the Code

Google Tag Manager (GTM) is a free tool for managing tracking code. Learn to install it and set up GA4, the Facebook pixel and Google Ads conversions.

Peter GáboríkRead more

Online marketing

October 11, 202613 min read

Brand identity and brand management: how to build a strong brand

What a brand is and how to build a strong one: positioning, the 12 brand archetypes, slogan vs claim, brand book, employer branding and brand awareness.

Peter GáboríkRead more

How to set up a Google Ads campaign – a step-by-step PPC guide

Online marketing

October 11, 202612 min read

How to set up a Google Ads campaign – a step-by-step PPC guide

How to set up a Google Ads (formerly AdWords) campaign: what to prepare, budget, keywords, responsive ads, tracking and what to check in the first month.

Peter GáboríkRead more

Google Shopping ads (PLA) and Google Merchant Center: a guide for online stores

Online marketing

October 11, 202610 min read

Google Shopping ads (PLA) and Google Merchant Center: a guide for online stores

How to set up Google Merchant Center, get products onto Google Shopping for free and as ads, and launch Shopping campaigns. Feeds, diagnostics, Performance Max.

Peter GáboríkRead more

Marketing strategy – how to build one step by step

Online marketing

September 27, 20268 min read

Marketing strategy – how to build one step by step

Marketing strategy step by step: market research, target audience, SMART goals, channels, budget and KPIs. Includes a one-page marketing plan template.

Peter GáboríkRead more

Marketing mix: the 4Ps and 7Ps explained with examples

Online marketing

September 27, 202612 min read

Marketing mix: the 4Ps and 7Ps explained with examples

What is the marketing mix? The 4Ps, the 7Ps for services and the customer-focused 4Cs explained on a simple example, plus a 4Ps template you can fill in.

Peter GáboríkRead more

Email marketing guide – tools, strategy and tips

Online marketing

September 27, 20267 min read

Email marketing guide – tools, strategy and tips

Email marketing for small businesses: email marketing tools compared, a step-by-step strategy, automations, deliverability (SPF, DKIM, DMARC) and consent rules.

Peter GáboríkRead more

Social media marketing – strategy and practical tips

Online marketing

September 27, 20267 min read

Social media marketing – strategy and practical tips

Social media marketing for small businesses: how to choose networks, build a strategy and content calendar, make Reels and measure what brings enquiries.

Peter GáboríkRead more

Marketing funnel – how it leads customers to a purchase

Online marketing

September 27, 20265 min read

Marketing funnel – how it leads customers to a purchase

What a marketing funnel is, what TOFU, MOFU and BOFU mean and how to use the AIDA model. With a small-business example and how to spot where you lose customers.

Peter GáboríkRead more

Affiliate marketing – what it is and how it works

Online marketing

September 27, 202610 min read

Affiliate marketing – what it is and how it works

What is affiliate marketing and how does it work? CPS, CPA and CPL commissions, affiliate program vs network, costs, networks and the legal essentials.

Peter GáboríkRead more

Guerrilla, viral and influencer marketing – an overview of forms

Online marketing

September 27, 20266 min read

Guerrilla, viral and influencer marketing – an overview of forms

Guerrilla marketing, viral marketing strategies and influencer marketing explained with examples, legal disclosure rules and a table to pick by budget and goal.

Peter GáboríkRead more

Star reviews, star sales: how to get reviews for your online store

Online marketing

May 23, 20257 min read

Star reviews, star sales: how to get reviews for your online store

Online store reviews build trust and sales. How to collect them via Google and Trustpilot, what the EU Omnibus Directive requires and how to set up the email.

Peter GáboríkRead more