Our Blog
Insights, tips, and trends from the world of web development and digital marketing.
Marketing strategy – how to build one step by step
Marketing strategy step by step: market research, target audience, SMART goals, channels, budget and KPIs. Includes a one-page marketing plan template.
Marketing mix: the 4Ps and 7Ps explained with examples
What is the marketing mix? The 4Ps, the 7Ps for services and the customer-focused 4Cs explained on a simple example, plus a 4Ps template you can fill in.
Email marketing guide – tools, strategy and tips
Email marketing for small businesses: email marketing tools compared, a step-by-step strategy, automations, deliverability (SPF, DKIM, DMARC) and consent rules.
Social media marketing – strategy and practical tips
Social media marketing for small businesses: how to choose networks, build a strategy and content calendar, make Reels and measure what brings enquiries.
Marketing funnel – how it leads customers to a purchase
What a marketing funnel is, what TOFU, MOFU and BOFU mean and how to use the AIDA model. With a small-business example and how to spot where you lose customers.
Affiliate marketing – what it is and how it works
What is affiliate marketing and how does it work? Commission models, affiliate networks, program examples and how an online store can launch its own program.
Guerrilla, viral and influencer marketing – an overview of forms
Guerrilla marketing, viral marketing strategies and influencer marketing explained with examples, legal disclosure rules and a table to pick by budget and goal.
Website SEO Audit: How to Check Your SEO Step by Step
Website SEO audit step by step: check indexing, technical health, content and links, see what a free SEO checker misses and turn findings into a clear plan.
XML Sitemap: What It Is and How to Create One for SEO
What an XML sitemap is, when your site needs one and how to create it: WordPress and Rank Math, generators, robots.txt, Search Console, limits and errors.
Keyword Research: A Step-by-Step Guide, Tools and Template
Keyword research step by step: collecting keywords, search intent, relevance scoring 1–5, keyword mapping to one page each and a sample template.
Website Speed and Core Web Vitals: How to Make Your Site Faster
How to run a website speed test in PageSpeed Insights, which LCP, INP and CLS values count as good, and what slows websites down most often – with fixes.
SEO Tools: Which Tool to Use for Which Job
SEO tools sorted by job: free Google tools, keyword and competitor data, technical crawling, content and WordPress plugins, plus a comparison table.
Local SEO – how to get found in search in your city
Local SEO step by step: Google Business Profile, Bing Places, Apple Maps, reviews, NAP and city pages. How to win customers nearby without paid ads.
On-Page vs Off-Page SEO: Key Differences and a Checklist
On-page SEO, off-page SEO and technical SEO explained: what each covers, a comparison table and a checklist for titles, H1, meta tags, HTTPS and mobile.
SEO Copywriting: How to Write Content That Ranks
How to write SEO content and blog posts that search engines and AI assistants pick up. Our step-by-step process: keywords, structure, alt text and FAQ.
Link building – how to earn quality backlinks
Link building without the risk: what backlinks are, why mass SEO directory submissions rarely help, which methods work and how to measure link quality.
Why WordPress Is Enough for 90% of Clients: A Proven Solution That Works
Why is WordPress enough for 90% of clients? Discover the strengths of this flexible CMS, its plugins, API capabilities, ACF solutions, and real-world experience from practice.
Why Structured Data Is Essential for Your SEO
Structured data isn’t just a “nice to have” - it’s metadata that tells search engines (and other services) exactly what’s on your page. With structured data, Google and other engines can show rich results - enhanced search results (stars, images, price, FAQ, events, etc.) that significantly increase visibility and the likelihood of clicks. Implementation usually doesn’t require major design or content changes - just the right code.
Star Reviews, Star Sales: The Power of Customer Feedback in E-Commerce
In a digital world full of possibilities, where physical contact with products or sellers is missing, reviews replace personal experience and become a bridge of trust between brands and consumers. Why are reviews so important online, what challenges do they bring, and how can they be used effectively to grow a business?
The Best E-commerce Solution for Your Business: How to Choose the Right One?
Choosing the right e-commerce solution is a crucial decision that affects your business growth, scalability, and long-term success. In this guide, we compare the most popular e-shop solutions and help you decide which one fits your needs best.
Why do we use Oxygen Builder when creating websites in WordPress?
Oxygen Builder stands out as one of the most powerful tools for building fast, scalable, and fully customizable WordPress websites.
7 Reasons Why You Should Choose a WordPress-Based Website
WordPress is an ideal tool for businesses and companies to showcase their products and services and attract new customers.
50+ SEO prompts for ChatGPT by OpenAI
Would you like to use the full potential of ChatGPT for SEO? Then we have prepared this article about a very useful tool for SEO consultants just for you. Prompts are short text instructions that can help ChatGPT generate relevant and quality answers to user questions and requests.