Types of PPC Campaigns
We create and manage campaigns across major advertising platforms to maximize reach and ROI.
Why invest in PPC?
Unlike organic marketing, PPC gives you immediate visibility and full control over your budget.
Our PPC Process
A proven methodology to launch and optimize high-performing campaigns.
Audit & Strategy
We analyze your business, competitors, and market
Campaign Setup
Build campaigns, ad groups, creatives and tracking
Launch & Monitor
Go live and monitor performance
Optimize & Scale
Data-driven improvements to maximize ROI
PPC advertising measured in revenue
PPC advertising brings customers to your website today – you only pay when people searching for what you offer click. We manage Google ads (search, shopping, YouTube) and paid social on Facebook and Instagram, and measure every campaign by leads and revenue. PPC management starts at €499 per month.
When PPC pays off
PPC (pay per click) means you pay for clicks, not impressions. More in our glossary: PPC.
PPC pays off when you need leads fast, launch a new product, run seasonal offers or want to validate demand before investing in SEO. For online stores, Google ads are often the main source of orders.
Google Ads: search, shopping and YouTube
Google ads reach customers the moment they search. We run search campaigns on high-intent keywords, shopping campaigns for e-shops, Performance Max and remarketing – and regularly exclude search terms that cost money without bringing customers.
Paid ads on Facebook and Instagram
On social media people don't search, they discover. Paid social works best for building demand, reaching new audiences and remarketing to past visitors. We prepare strategy, audiences and creatives and keep testing what works.
| Google Ads | Facebook & Instagram ads | |
|---|---|---|
| User intent | Actively searching | Discovering new products |
| Main formats | Search, shopping, YouTube, display | Images, video, carousel, stories |
| Best for | Leads and orders with clear intent | Building demand, new audiences, remarketing |
| Typical goal | Conversions at target CPA | Reach, traffic, conversions |
How PPC management works
- PPC audit or market analysis
- Conversion and order value tracking
- Campaign structure by product and intent
- Ad creation: copy, banners, video
- Daily to weekly bid and budget optimisation
- A/B tests of ads and landing pages
- Monthly report with CPA, ROAS and recommendations
Performance marketing: revenue, not clicks
Performance marketing means judging every euro by what it returned. That's why we insist on proper conversion tracking before launch. When campaigns bring visitors but the site doesn't convince them, we recommend landing page changes – or help with a website that converts.
PPC Management Pricing
Transparent pricing based on ad spend and complexity.
Starter
Up to €2,000 ad spend
- 1 advertising platform
- Setup & management
- Weekly optimization
- Monthly report
- Basic remarketing
- Email support
Prices are indicative only and depend on the project scope and complexity. Everything will be discussed individually.
What Our Clients Say
Real feedback and results from our PPC clients.
"Spolupráce s Weboptim byla jedna z nejlepších zkušeností, co jsem měla. Od začátku skvělá komunikace, pochopení mé vize a ochota doladit každý detail přesně podle mých představ."
Jitka Jakimeczková
"Spolupráce s panem Gáboríkem a jeho týmem fungovala skvěle, vše jsme si vyjasnili, nastavili a finální cena odpovídala té dohodnuté."
Martin Vokálek
EUROPEUM
"Profesionálny prístup, výborná komunikácia a krásny výsledok. Určite odporúčam!"
Anna Sidlovská
PPC Advertising FAQ
What to know before launching PPC campaigns.
