Project Overview
DoNotAge.sk is a Slovak e-shop with science-backed supplements for healthy ageing — NAD+ precursors such as NMN, sirtuin and AMPK activators, senolytics and more. Its flagship product is NMN, positioned around cellular regeneration and energy. Weboptim develops the WooCommerce store, its content structure and SEO, with the goal of turning a niche, explanation-heavy category into steady organic sales.
The Challenge
Longevity supplements are a young category. Most visitors don't know what NMN or a sirtuin activator is, compare against large international stores, and are rightly sceptical of health claims. The shop had to explain complex biology in plain language, stay accurate and compliant, and rank for informational searches that eventually lead to a purchase — all while keeping the path to the cart short.
Our Solution
We restructured the catalogue by mechanism of action (NAD+ precursors, sirtuin and AMPK activators, senolytics, mitochondrial support) and by goal, and added two guided paths — Beginner and Biohacker — so every visitor finds the right starting point. An interactive Longevity Score test personalises recommendations and builds the mailing list. A glossary, expert blog articles and FAQ cover the informational searches, while technical SEO, internal linking and clear product pages turn that traffic into orders.
Services Provided
The Results
Measurable impact that drove real business growth