Online marketing

Marketing strategy, the marketing mix, email, social media and affiliate marketing – how to connect the channels so they bring enquiries, not just traffic.

8 articles in this category

Marketing strategy – how to build one step by step

Online marketing

September 27, 20268 min read

Marketing strategy – how to build one step by step

Marketing strategy step by step: market research, target audience, SMART goals, channels, budget and KPIs. Includes a one-page marketing plan template.

Peter GáboríkRead more

Marketing mix: the 4Ps and 7Ps explained with examples

Online marketing

September 27, 20266 min read

Marketing mix: the 4Ps and 7Ps explained with examples

What is the marketing mix? The 4Ps, the 7Ps for services and the customer-focused 4Cs explained on a simple example, plus a 4Ps template you can fill in.

Peter GáboríkRead more

Email marketing guide – tools, strategy and tips

Online marketing

September 27, 20267 min read

Email marketing guide – tools, strategy and tips

Email marketing for small businesses: email marketing tools compared, a step-by-step strategy, automations, deliverability (SPF, DKIM, DMARC) and consent rules.

Peter GáboríkRead more

Social media marketing – strategy and practical tips

Online marketing

September 27, 20267 min read

Social media marketing – strategy and practical tips

Social media marketing for small businesses: how to choose networks, build a strategy and content calendar, make Reels and measure what brings enquiries.

Peter GáboríkRead more

Marketing funnel – how it leads customers to a purchase

Online marketing

September 27, 20265 min read

Marketing funnel – how it leads customers to a purchase

What a marketing funnel is, what TOFU, MOFU and BOFU mean and how to use the AIDA model. With a small-business example and how to spot where you lose customers.

Peter GáboríkRead more

Affiliate marketing – what it is and how it works

Online marketing

September 27, 20265 min read

Affiliate marketing – what it is and how it works

What is affiliate marketing and how does it work? Commission models, affiliate networks, program examples and how an online store can launch its own program.

Peter GáboríkRead more

Guerrilla, viral and influencer marketing – an overview of forms

Online marketing

September 27, 20266 min read

Guerrilla, viral and influencer marketing – an overview of forms

Guerrilla marketing, viral marketing strategies and influencer marketing explained with examples, legal disclosure rules and a table to pick by budget and goal.

Peter GáboríkRead more

Star Reviews, Star Sales: The Power of Customer Feedback in E-Commerce

Online marketing

May 23, 20255 min read

Star Reviews, Star Sales: The Power of Customer Feedback in E-Commerce

In a digital world full of possibilities, where physical contact with products or sellers is missing, reviews replace personal experience and become a bridge of trust between brands and consumers. Why are reviews so important online, what challenges do they bring, and how can they be used effectively to grow a business?

Peter GáboríkRead more