Project Overview
LUXURELAX sells, installs and services premium outdoor saunas, hot tubs and bioclimatic pergolas in Slovakia, Hungary and beyond. The company started in spring 2026 with no brand, no website and no customers. Weboptim delivered everything turnkey — brand identity, the e-shop for three markets, product configurators, cost calculators, e-mail automations, analytics and performance campaigns. Within the first six months the business reached roughly €40,000 (CZK 1 million) in revenue and now receives around 40 qualified enquiries a month.
The Challenge
A sauna or hot tub costs several thousand euros, so nobody buys it on impulse. Customers compare materials, heaters and running costs for weeks, and a new brand without reviews has to earn trust fast. On top of that the store had to work in three languages and three currencies (EUR, CZK, HUF) from day one, stay fast on mobile — 80 % of visitors — and turn anonymous visitors into contacts the sales team can follow up.
Our Solution
We built the business around a lead system instead of a plain catalogue. Interactive configurators let customers assemble their sauna, hot tub or pergola and see the price instantly. Two calculators show the real operating costs and payback of a sauna or hot tub and send the result as a PDF in exchange for a name and e-mail. Every lead lands in Ecomail and the Airtable CRM with a tag for the product, and triggers an educational and sales e-mail sequence in Slovak or Hungarian. We tuned performance at server level — Hungarian category pages, where the campaigns land, went from 2.3–3.3 s server response to 0.13 s.
The Results
Measurable impact that drove real business growth