Brand Manual
Rules for using the logo and visual identity
What is Brand Manual?
A brand manual is a document that defines how to correctly use the logo and other elements of a brand's visual identity. It includes logo variants, clear space, minimum size, brand colors, fonts, and examples of incorrect use. An extended version, often called brand guidelines, covers business cards, the website, social media, and vehicle or storefront branding. It is usually delivered together with a package of logo files in the required formats. A brand manual is the output of the branding process.
Why It Matters
A brand manual ensures the brand looks the same no matter who is creating materials for the company. Designers, printers, web agencies, and employees all have clear rules and the right assets. The company doesn't have to keep explaining which color or font to use. A consistent identity looks professional and builds customer trust. It also saves money because incorrectly produced print materials or ads don't need to be redone.
Real-World Examples
- 1Rules for the full-color, black-and-white, and inverted logo versions.
- 2Minimum logo size for web and print.
- 3A list of brand colors with HEX, RGB, and CMYK codes.
- 4Examples of prohibited use, such as a distorted logo.
- 5Templates for business cards, letterheads, and social media posts.