Landing Page
Entry page with a single goal
What is Landing Page?
A landing page is a standalone page that visitors reach from an ad, email, social media, or search. Unlike a regular website page, it focuses on one specific goal, such as sending an inquiry, making a booking, or downloading a resource. It contains a clear headline, the benefits of the offer, trust signals, and a prominent call to action. Distracting elements such as an extensive menu are often limited. The term is also used generally for the first page a visitor lands on.
Why It Matters
A well-designed landing page turns paid traffic into inquiries and orders. If an ad only leads to the homepage, visitors have to search for the offer and often leave. A single goal and a clear structure increase the conversion rate and lower the cost per acquired customer. Google Ads also evaluates landing page quality, which affects cost per click. Separate landing pages make it possible to test different offers and measure which one performs best.
Real-World Examples
- 1A Google Ads campaign page with a quote request form.
- 2A webinar sign-up page with a single button and a countdown.
- 3A page for downloading an e-book in exchange for an email address.
- 4A standalone page for an e-shop's seasonal sale.
- 5Two headline variants tested in an A/B test.